Saul Bass was an American graphic designer and Academy Award-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos.He creatd many OTS' including creating the opening title sequence for Otto Preminger's, The Man With The Golden Arm (1955). Bass once described his main goal for his title sequences as being to ‘’try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story”.