Amazon- what horror is selling
Amazon is a world wide wide company that has operated since 1994 and was originally used as an online book store but due to the increase in demand for film the company decided to branch out and suit their audience now becoming one of the best known retailers of film, including horror.
Amazon have released the best selling horror films of 2016 which included 'IT' as the top film being brought buy our audience. This follows our sub-genre of slasher while also giving us the idea of using common found phobia of clowns that we could use within our trailer. We feel that because 'IT' was released in 1990 this leaves a huge time period for us to use as our audience are waiting for something new to appear on the market.
Amazon buying now
Commonly the film 'IT' is the most purchased film on the Amazon website and has increased in popularity since the reboot of the film was set to be released September 2017. This has also impacted on the view of clowns in horror highly and allows us to jump onto the social trend for our own opening title sequence. This is shown through both trailers and how contemporary horror has influenced the reboot of the original film but also how classic horror is the 'skeleton' to a film.
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